Q: How do you make a video cover letter? What do I have to do?

A. Your video cover letter will be filmed at a Guugos.com studio or at a location provided by your organization or networking group.

Our objective is to create a video that presents “you” in the best possible manner. To prepare for your filming session, Guugos.com will provide you with a list of questions for you to review and consider. We want you to be comfortable talking about yourself and telling your intended viewers why you are special.

We will ask you to arrive 30 minutes before your scheduled filming session. Once you check in, you will be sent to make-up where we will put on the finishing touches. Once you enter the studio, you will meet our director who will conduct your interview. His role is to ask you some questions and make you comfortable in front of the camera. If you don’t like one of your answers or want to say something different, please tell the director. Your video will be edited by our team to create a professional, broadcast quality video. The session should take about 20 minutes. That’s it.

Q: How do I use it when its done?

A: You will receive a hyperlink that points to your video cover letter. We suggest that our clients insert a link on their resume. This way, everywhere their resume goes, so goes their video cover letter. You can include the link in the body of an email, as an attachment to a message. You can even include your video cover letter on your linkedin, facebook pages, or any other social media application.

If you are not familiar with hyperlinks, our team will help you create one.

Q: Why am I receiving a link to my video cover letter, instead of receiving the file itself?

A: The average video file size is over 20MB. Files of this size are too large to send via email. If it didn’t fail, it would take several minutes to download, and in that time you could lose your recipients interest. To avoid these issues, every Guugos.com video cover letter is stored on our servers and made available for viewing using the fastest Internet speeds available. Our servers are managed and maintained in a secure environment.

Using a hyperlink ensures your video cover letter cannot be modified by anyone on the Internet.

Q: I am concerned about age discrimination.

A: While it is illegal to discriminate based on age, sex, religion, race, etc., it’s out there. Video Cover Letters are designed to present you to potential employers in the most positive professional way possible. Your age is also your advantage when presented properly. At some point in the interview process, you’re going to meet your potential employer. Our goal is to make your video introduction a lasting first impression that will help you secure that first meeting.

Q: How do I justify the expense ?

A: You will first receive professional coaching and guidance to help you prepare for your video filming session. Our coaches will answer all of your questions and offer you the benefit of our experience in this new and exciting medium. Once your video is finished, our coaches will assist you with the best ways to use your new introduction for job responses, Linkedin, Facebook, Twitter and social networking profiles, etc.

This is an investment in your job search. Pass up going out to a restaurant for dinner one or two times next month and its paid for. Now you have a unique, visual means to introduce yourself to potential employers. If you are serious about getting noticed and differentiating yourself from other job applicatants, you won’t find a better way to invest in yourself.

It is also tax deductible.